SMS marketing is still an emerging form of advertising. It is seeing rapid growth and market penetration as an advertising form but it still lags behind traditional advertising methods such as direct mail, newspaper, radio & TV. Businesses of all sizes need to educate themselves to the benefits of text message marketing and realize the power it has to bring them more sales at a higher return on investment for their advertising dollar. As we all know in today’s fast-paced world communication is a very important part of our daily life to stay in touch with clients, partners, providers, suppliers, employees, colleagues, family or friends.